Market-entry strategy
Test the opportunity before you commit: market sizing, the competitive landscape, pricing realities and a clear go or no-go view.
Setting up in China, done properly
Enter China through the Jade Gate, guided by someone who has lived it.
Hands-on, senior-level support for companies in any industry planning to set up in China. Strategy, structure, partners, people and the right introductions, from an executive with two decades in Beijing and more than thirty years across Asia-Pacific.
30+ yrsLeadership across Asia-Pacific betting, gaming and lottery markets
~20 yrsLiving and doing business in Beijing
4Board directorships held within the Entain Group
Any sectorLessons from one of Asia’s most tightly regulated industries, applied to yours
服务 · SERVICES
One trusted guide for every part of the set-up.
Rather than juggling a dozen advisers, you get a single senior point of contact who coordinates the work and the specialists, and tells you plainly what will and won’t work.
Entity and structure
WFOE, joint venture or representative office: choosing the right vehicle and steering registration with trusted, licensed legal and accounting partners.
Regulatory navigation
Mapping licences, approvals and compliance obligations for your sector, so the timetable is realistic and there are no surprises later.
Partners and introductions
Finding, vetting and meeting the right distributors, JV partners, suppliers and stakeholders, backed by proper due diligence.
People and operations
Key local hires, office location, banking and payments, and the operating basics that let a new team get to work from day one.
Governance and culture
Board-level governance, controls and reporting, plus candid coaching on negotiation, etiquette and building relationships the right way.
方案 · PACKAGES
Three ways to work together.
Fixed-fee packages, each led personally, from a first look at the market to a fully established operation. Every package can be extended or upgraded as your plans take shape.
1 week
Immersion Week
An honest, grounded view of the opportunity before you commit budget.
Details and fee → Recommended start1 month
Launch Month
A clear plan, the right structure and the first doors opened.
Details and fee →3 months
Foundation Quarter
Hands-on leadership of the whole set-up until your China operation stands on its own.
Details and fee →方法 · APPROACH
Four steps from first question to a working business.
了解01
Understand
We start with your goals, your product and your appetite for risk, then test them against how China actually works.
规划02
Plan
A practical roadmap: structure, approvals, partners, people and budget, with honest timelines.
落地03
Land
On-the-ground execution: meetings, introductions, registrations and hires, coordinated from one desk.
扎根04
Take root
Governance, reporting and a clean handover, so the business keeps growing after the engagement ends.
关于 · ABOUT
Michael Charlton
A British business executive with more than thirty years of business leadership, the last two decades of it based in Beijing and working across Asia. I have built and run operations in betting, gaming and lottery, some of the most heavily regulated and relationship-driven markets anywhere, and served on the boards of four companies within the Entain Group.
That experience translates directly to any business entering China: knowing how decisions really get made, how to build trust with partners and officials, and how to keep governance tight while moving quickly. I work alongside licensed legal, tax and recruitment firms, and I will always tell you candidly what I think, including when the answer is “not yet”.
Based inPhnom Penh, working across China and Asia
Board experienceFour Entain Group directorships
ProfileLinkedIn
客户 · WHO I HELP
Built for any industry, especially the complicated ones.
Consumer and retailLeisure and hospitalityGaming and entertainmentTechnologyManufacturingFood and beverageSportProfessional services
Do you replace our lawyers and accountants?
No. I coordinate and brief licensed firms in China, so their work is focused and your costs stay under control.
Where does the work happen?
Wherever it is most useful: on the ground in China, remotely, or a mix of the two, agreed at the start of each engagement.
Can we start small and extend?
Yes. You can begin with an Immersion Week and move up to a longer package once the path is clear.
Is everything confidential?
Always. An NDA can be in place before our first detailed conversation.
联系 · CONTACT
Ready to make your entry?
Tell me a little about your business and your plans for China. I’ll come back within two working days to arrange a no-obligation introductory call.